Like many service-based business owners, when I was first starting out I saw a lot of talk online about business coaching but really didn’t have a clue what it was!
Many business coaches you see on Instagram have AMAZING profiles filled with inspirational quotes, advice and stunning visuals that really boost your spirits.
So I finally decided to reach out to one person in particular on Instagram who really stood out to me!
I’m super excited to have spoken with Fiona Killackey, business consultant and owner of My Daily Business Coach, to learn what business coaching is really about and how business owners can benefit!
My Daily Business Coach is a consultancy that provides business consulting, 1:1 coaching, branding + marketing workshops, online learning products and creative ideation.
Fiona has worked with clients including Audible, Etsy, Australia Post, L’Oreal, AMEB, and various government departments, as well as a host of creative small business owners.
So… Fiona, what is business coaching exactly?
Fiona: “Business coaching is really about a coach helping a business owner get super clear on why they have the business and what they most want to achieve with it. It’s then about working back from these larger goals and looking at all areas of the business (product offering, financials, people/skills, time management, marketing and structure) to ensure these goals are met. Often a business owner is so close to their business they can’t see how simple changes can make a massive impact. Business coaching enables them to not only see what’s possible but to implement strategies and take action on it. Many people seek it out for the accountability aspect – as you have someone in your corner championing you to do the work, not just think about it.”
What type of businesses is coaching best for?
Fiona: “Business coaching is useful for anyone in business, whether that’s someone just starting out (or someone who’s yet to even launch) who wants to ensure they set up the business for success or people who have been in business for years but may have grown quickly and now realise they need some structure and support to sustain that growth. I work with people on both ends of the spectrum and a lot of it comes down to reducing stress and uncertainty through structure, organisation and super clear direction with solid business goals (and a pathway to achieve those).”
What business industries do you coach in?
Fiona: “I work with a range of creative business owners who are both service and product-based. These include interior designers, photographers, stylists, furniture makers, architects, fashion retail owners, business coaches, health coaches, art coaches, hospitality and service agents/agencies (branding, video, accounting etc.). The one thing that all have in common is that their business is something they love (or wish to fall back in love with again). Yes, they want to make money but they ultimately want to enjoy the process. Their business is a huge part of their life. It lights them up.”
Who is your dream client?
Fiona: “My dream client (and I’ve been fortunate enough to have had many clients fall into this) is someone who is passionate about what they do. They really believe in their business, they are open to coaching and willing to put in the effort to scale.”
What are the biggest challenges in your role?
Fiona: “Someone once told me, “you can’t want this for your clients more than they do”. I can see what’s possible for some businesses, but the business owner will be holding things back or will not want to do the work to scale. It’s their own beliefs that limit them and, when you know what’s possible for them, it can be frustrating when people give up or don’t believe in themselves enough to take action. 99% of the time we can work through those issues though and seeing clients have these massive breakthroughs and challenge their own beliefs is incredibly rewarding. Other than that – time! I’d love to be able to talk all day with some clients as they’re just so awesome.”
How do you utilise social media for your business? And, what social media channels bring you the most success?
Fiona: “Instagram is my key social media channel, followed by Pinterest and LinkedIn. I also have a small FB group. Pinterest drives traffic to the site and is a great tool for me to point clients to as there is a load of example mood boards for them. LinkedIn is fantastic for building relationships via DMs, but the best social platform for me is Instagram as I get to really know my audience through all the DMs we share and even just seeing which content most resonates. All of the platforms though are driving traffic towards places I own (email, website) as I know – and preach! – that social media is a borrowed playground so a business should never be built on it alone. Things can change overnight, you have absolutely no control. Social is fantastic for building awareness and research, but the rest of the buyer cycle (evaluation, purchase and advocacy) happens on your own turf (in my case, my weekly email, website blog and in-person events).”
And lastly, what roles do content and copywriting play in your business?
Fiona: “My biggest marketing channel is my weekly email, which goes out every Sunday and has amassed a good following across the globe. I started it as soon as I started My Daily Business Coach and it’s been the biggest driver of new clients and of retaining former clients. I have been a published writer (magazines, books, online) for 18 years so text-based content comes naturally to me, which is why I started with email. I also write a monthly column on The Design Files on small business and this has been a great way for me to increase brand awareness and authority. Outside of that, my visual content on IG has been a great way for me to connect with my audience and understand what resonates with them (and what doesn’t!). My weekly email and IG helped me secure an international book deal this year, so I guess they’re working to some degree!”
Interview from www.beecreativecontent.com.au
Written by Lauren Hoskin
Fiona Killackey in talks with Lauren Hoskin from Bee Creative Content.
Lauren is a driven, passionate and podcast obsessed young writer who is creating words that wow for service-based businesses. Working closely with female entrepreneurs in particular, Lauren aims to bring awareness to the power of words for time-poor mums and young women in business who want to take their brand to the next level!
How can you support Lauren?
Check out her Website HERE for free resources
Get social with Lauren on Instagram @beecreativecontent
Lauren has created a bespoke package just for you and has generously agreed to donate $30 from each package sold to One Girl. One Girl is a very special charity that works to provide equal rights to education for girls. You can download a brochure for this package HERE